We're an innovative fintech company with a driven team dedicated to revolutionizing charitable giving through everyday transactions. Through our platform, we're building a bridge between consumer spending and social impact, on a mission to make every transaction have a positive impact on the world we live in.

Turning routine spending into acts of charitable giving

January 15, 2025
Emerging
Growth Conference

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Years of fintech expertise
and market presence

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Top-tier accelerator programs
shaping our journey

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B+

Debit and credit cards in the global addressable market

Our Story

Karma is a pioneering fintech company revolutionizing charitable giving through everyday transactions. Through our Karma platform, we're building a bridge between consumer spending and social impact, creating value for investors, consumers, and communities worldwide.

Karma was born from a simple, yet profound observation: small acts of kindness can have a ripple effect, inspiring positive change. The journey began in 2018, when co-founder John Eagleton took his family to Odessa, Ukraine. A seemingly ordinary beach vacation took an unexpected turn as his Gen Z children spent the day collecting plastic debris on the beach.

Initially, the task seemed daunting, but as they persisted, other beachgoers noticed their efforts and began to join in. This sparked a realization for John: a small, individual action can ignite a collective movement. This experience laid the foundation for Karma's mission: to harness the power of everyday choices to create a more sustainable and compassionate world.

John’s entrepreneurial spirit, honed through years of building impactful software, led him to explore how technology could amplify this ripple effect. He drew inspiration from his past work, including Aidworks, which used software to reunite children separated from their families during wartime, and ChargaCard, a platform designed to help people manage unexpected medical expenses.

Returning to the US, John encountered another opportunity to create positive change. While shopping, he was asked to round up his purchase to donate to a charity he'd never heard of, even as the store offered significant discounts. This incongruity sparked a new idea: what if a portion of those discounts could be redirected to charitable causes?

The merchant cashback market, however, was still nascent. Recognizing this untapped potential, John seized the opportunity to start working on Karma in 2022. Over the past two years, the Karma team has been diligently building and testing their product, refining it to achieve product-market fit.

Karma's vision is to empower individuals to make a difference, one transaction at a time. By seamlessly integrating charitable giving into everyday shopping, Karma aims to transform consumer choices into a force for good. As Karma continues to grow, it aspires to inspire a global movement of conscious consumption and compassionate action.

We believe that:

Even a small acts of kindness can create a ripple effect, inspiring collective change

Our team

Hey!
We're Karma

We’re a passionate team united by curiosity and a shared belief in the ripple effect of positive change. Together, we’re building technology that turns everyday transactions into meaningful contributions, creating waves of good for communities and the planet.

Maria

EcoWarrior

COO, CFO

Inna

EcoWarrior

Design

Zhenya

Animaldefender

Marketing

Pavlo

HOPEGIVER

Operations

John

OCEANSAVER

CEO

Alona

LIFESUPPORTER

Product

Kate

Animaldefender

Design

Halyna

EcoWarrior

Product

Anna

OCEANSAVER

Operations

Petro

ECOWARRIOR

Product

Kyla

LIFESUPPORTER

Marketing

Ashne

EcoWarrior

Legal

John

OCEANSAVER

Analytics

Viktor

HOPEGIVER

Product

Yaro

ECOWARRIOR

Marketing

Alina

Animaldefender

Finance

0

professionals

0

%

women representation

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female co-founder

Our values

We are driven by a commitment to innovation, sustainability, and inclusivity, creating solutions that inspire positive change and make giving back effortless.

Sustainable Impact

We're building more than a business – we're creating a sustainable ecosystem that benefits consumers, merchants, and charities alike.

Inclusive Innovation

With a diverse team spanning 5 countries, 57% of whom are women, and operating fully remotely, we bring varied perspectives to build solutions that work for everyone. We believe diversity drives better solutions.

Empowering Change
Through Technology

We leverage innovative fintech solutions to deliver seamless experiences that empower individuals and organizations to make giving back as effortless and impactful as everyday spending.

Earn & Give Back
with Karma

Members earn cashback on everyday transactions, which is donated to the causes they choose, empowering positive impact at no extra cost.

See Your
Karma in Action

Members can track the results of their contributions — from meals provided to trees planted — through a dynamic dashboard. This transparency ensures their chosen causes receive meaningful support.

Expand your Karma Circle!

Invite friends to have a greater impact

We believe that:

At Karma, we practice what we preach

As a technology company focused on social impact, we've partnered with One Percent for the Planet, a global network supporting businesses and environmental organizations working together for people and the planet. Each year, we commit 1% of our annual profits directly to their vetted environmental partners.

We also support diverse hiring practices, with 57% women representation on our team, including in leadership positions.

We seek passionate individuals to support our mission. Volunteer, share your skills, or help spread the word—we’d love to connect!

Want to help
us make
a difference?